Above all, ROI is a market research firm committed to providing our clients with the information they need to identify new business opportunities, to connect with key decision makers, and to grow their footprint in their chosen markets.   Within this mission, we are frequently engaged to provide market intelligence and competitive analysis for clients to assist them with prioritizing their market focus for lead generation and other business development efforts.

ROI is uniquely position to undertake such macro-level studies of particular geographic markets and industry sectors due to the strength and substance of our proprietary database which captures every data point that we gather for all of our clients in our powerful, Oracle-based VISION CRM platform.   This proprietary database provides a remarkably current and highly detailed source of information about company growth trends, specific needs and challenges, and targeted markets – to name just a few of the topics captured through our ongoing research efforts.

Beyond the rich research resource of our own database, the ROI research professionals are adept at using a myriad of external data sources for information about competitors, industry trends, FDI flows and announcements, and other corporate growth topics of frequent interest to our clients.  Furthermore, our integration of  primary research techniques provides a degree of timeliness and practicality in our data that our clients find particularly valuable. 

To meet our clients’ particular interests and requirements, ROI will employ our core assets in market research to develop a customized proposal for the market intelligence and/or competitive analysis which will best inform our clients’ decisions about where and how to pursue new business.