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Lead Generation'When given a haystack, we find the needle'
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"We were very happy with the quality and quantity of companies ROI had arranged for us to meet. Each meeting was relevant and met the criteria we established during the "kick off" phase."
- Gerald Pisarzowski, VP Business Development
Greater Toronto Marketing Alliance

The process of pinpointing viable business development opportunities is challenging, time consuming and resource-intensive. The effectiveness of ROI’s lead generation process allows our clients to focus on quality leads that are well-matched to their criteria.

ROI lead generation and its benefits:

  • Understand our Customers - Our industry-leading research places us in the best position to understand our clients’ needs. We begin by analyzing their objectives, the types of companies and industries they wish to target, the advantages of their jurisdictions, and the current economic climate driving investment.
  • Proprietary Database - Based on our clients’ unique needs, we develop highly customized target lists from our constantly growing proprietary database of over 1 million companies across the globe.
  • In-Depth Research - Our in-house Research Associates qualify and validate prospects through best-in-class primary and secondary research techniques.
  • Detailed Profiles and VISION CRM - Using our proprietary Oracle-based VISION CRM solution, ROI delivers detailed profiles of each company qualified as a lead. Our CRM also provides industry-leading analytics, resulting in stronger targeting.