Return to Economic Development
B2B
EDO
Lead Generation'When given a haystack, we find the needle'
Request Information
Home > Services > Lead Generation
"The work ROI develops for [us] is fantastic. I’m very impressed with the quality of the leads and the research conducted."
Channel Manager
Leading Global Unified Communications Company

The process of pinpointing viable business development opportunities is often challenging, time consuming and resource intensive. The effectiveness of ROI’s prospect qualification and lead generation process allows our clients to focus on quality leads that are well matched to their sales and marketing requirements.

Lead generation services

  • Market Segmentation: Our industry-leading lead generation techniques place us in the best position to understand our clients’ needs. We begin by analyzing their objectives, their value proposition and the key characteristics of the clients they wish to attract. We then apply advanced segmentation techniques to identify and prioritize the accounts that best fit with our client's value proposition.
  • Lead Generation: Our core competency is to identify potential buyers of your product and services based on your specific criteria. ROI excels at providing high quality leads to build your sales funnel, shorten your sales cycle and accelerate your business development.
  • Nurturing and Brand Building: The process of identifying leads involves contact with many companies. Some are not currently in the buying process but may be in the future. We offer services to nurture these leads and build your brand within these companies until they are ready to buy.
  • Aftercare: Once you have acquired a valuable customer, we can help to monitor and increase their satisfaction. We also provide services to maximize your existing client share of wallet with up-selling and cross-selling programs.

ROI lead generation and its benefits:

  • Proprietary Database: Based on our clients’ unique needs, we identify potential contacts from our proprietary database of over 1 million companies and contacts.
  • In-Depth Research: Our in-house senior research associates augment, qualify and validate potential prospects through in-depth research of the industries and geographic locations targeted by our customers.
  • Detailed Profiles and VISION CRM: Using our proprietary VISION CRM solution, ROI delivers detailed profiles of qualified prospects. This tool allows our customers to easily and effectively prepare for their introductory meetings with the prospects we qualify for them. Our CRM also provides industry-leading analytics, resulting in stronger targeting, and higher quality lead generation.