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The Opportunity

Market-leading professional services firms are actively using marketing, sales and lead generation services to successfully compete in an increasingly competitive field. Many are seeking best in class service providers such as ROI to help maintain and increase their market share. ROI specializes in professional services, and can help not only with quality lead generation, but with defining your value proposition and training your business development personnel.

Our Clients

According to an analysis conducted by ROI, when buying new services, executives prefer a senior person to make a personal visit to discuss the business situation and make recommendations (See chart to the right).

Approach Percentage
Senior person makes personal visit and discusses business situation and makes recommendations 45.4%
Senior person makes personal call and discusses business situation and makes recommendations 15.9%
Senior person sends personal email and discusses business situation and makes recommendations 13.6%
Follow our structured process 4.5%
All other marketing e.g. Direct mail, newsletters, website, trade show 20.4%
Source: ROI analysis

Are you looking for a lead generator with a proven and effective methodology, who understands your business? Look no further, as ROI provides quality lead generation services to the following five groups of professional services firms:

  • Law Firms: Global competition and market forces are now a fact of life for most legal firms. We understand your business development environment and can engage your prospects and clients in a highly professional manner. ROI works closely with its law firm clients to provide customized services and highly qualified leads.
  • Accounting & Financing Firms: At ROI we understand the specialized business development requirements of accounting firms. Accountants become trusted advisors to their clients, a relationship that often lasts many years, so finding a good match is important. We provide quality leads at a senior level, based on our proven methodology and our high degree of professionalism.
  • Architecture, Engineering & Construction: Are you trying to differentiate yourself in the highly competitive AEC market? ROI can help you to clarify your value proposition and enhance the quality of your pipeline and lead generation efforts.
  • Consulting: Business development for management consultants presents special challenges, not the least of which is the ability to articulate your value proposition in a professional and clear fashion. ROI has highly talented staff with a strong understanding of the business and consulting world. You can rely on ROI for your lead generation requirements.
  • Technology Services: ROI specializes in lead generation for technology companies, as well as technology consulting and services firms. Our team members have an expertise in technology, helping your lead generation program to get up and running quickly.

Our Services

Our core services are in three areas: Quality Lead Generation, International Lead Generation and providing Market Intelligence that supports your lead generation strategy:

For more information on our specific services  for B2B clients:

        Business to Business Services