Company-specific competitive intelligence reports that ROI generates are:
Special Large Company Reports
ROI’s considerable experience in business development and years of accumulated research has enabled us to develop a thorough understanding of the corporate purchasing process and business development strategies. Corporations turn to us for in-depth research on target companies they wish to attract or significant business events that could have a major impact on their market.
An intelligent research process
ROI will analyze the most important characteristics of concerned companies, including organizational structure, business units, growth model, leadership, and acquisitions and divestitures, to understand the effect that significant major event would have on the local company and the regional market. These detailed reports are compiled over several weeks by a dedicated in-house research team. Originally sourced intelligence coupled with thorough secondary research helps to lead us to intelligent observations and recommendations for our client.
Unraveling the complex web
ROI can also provide in-depth analyses of large multi-divisional corporations, cultivating a better understanding of their decision-making process. Through detailed primary and secondary research, ROI gathers integral corporate information, including domestic and international business units, key personnel, the decision-making hierarchy, product lines, recent purchasing decisions, and business activities in our clients’ markets, with a view to better identify sales potential. ROI has generated detailed reports on several Fortune 500 and mid-market companies.
Propositional Marketing Reports
Segment, TARGET, Position
ROI’s ‘Propositional Marketing’ service develops and delivers the right marketing message to the right target at the right opportunity. Marketing budgets are best utilized when directed towards high-potential prospects as opposed to generic marketing efforts with little competitive advantage. ROI provides a targeted sales and marketing approach through this service in order to identify and attract interest from multi-divisional corporations.
Translating VISION into STRATEGY
We focus on specific sectors or companies that align with your marketing strengths. ROI provides clients with detailed profiles of target companies; containing corporate history, divisions, key personnel and growth projections, gathered first-hand through conversations with corporate decision-makers. Based on our recommendations, clients can prepare a customized marketing message highlighting advantages and synergies their products and services have to offer targeted companies.