Do you attend trade shows to generate leads and meet prospects? Do you find them useful? How much prep work do you do ahead of time?
Last month at the BIO International Convention in Boston,I looked around the enormous trade show floor I watched person after person approach booths and turn away disappointed. At the same time I watched people sitting at the booth texting, reading, eating and even dozing in and out. What value is there for an Economic Development Professional at these large trade shows? Well there are two answers: a lot and none. The ED professionals or the business developers who come fully prepared to these shows get a lot out of them; those who just show up, well they’re wasting their time. Read More
