Do you attend trade shows to generate leads and meet prospects? Do you find them useful? How much prep work do you do ahead of time?
Last month at the BIO International Convention in Boston,I looked around the enormous trade show floor I watched person after person approach booths and turn away disappointed. At the same time I watched people sitting at the booth texting, reading, eating and even dozing in and out. What value is there for an Economic Development Professional at these large trade shows? Well there are two answers: a lot and none. The ED professionals or the business developers who come fully prepared to these shows get a lot out of them; those who just show up, well they’re wasting their time. Read More
I was fortunate last week to be invited to the Association of University Research Parks Canada Annual meeting in Hamilton, Ontario. The AURP invited me to be a panelist with Bill Elliott of the Ontario Technology Corridor and Neil Everson of the City of Hamilton to discuss Collaboration and Building a Pipeline. Each one of us discussed our individual experiences regarding investment attraction both international and domestically as well as discussed best practices and target identification. Read More
Over the next few months, I’ll be blogging about the world of economic development, investment attraction, investment, lead generation and my travels. As a supplier to economic development organizations from around the globe, I get a front row seat to how ED’s operate in different countries including their; similarities, differences, challenges, operations, etc…
I will discuss the advantages and disadvantages facing investment promotion professionals from different regions as well as how economic development professionals have been coping with the recent economy. I also attend numerous trade events, some of which provide great value to the economic development community and others which are quite the opposite. I visit specific geographical regions to meet with clients to learn more about their regions as well as attend familiarization tours, which enable me to see how specific regions present themselves to potential investors.
I look forward to sharing my ideas, thoughts and experiences with you all.