The small town of Cambridge, Nebraska is working hard to attract investment. They have developed an attractive website that cleverly evokes the wide-open spaces of America’s heartland. And they have the requisite Facebook and Twitter accounts, on which they – like so many other EDOs – are trying to build followers and establish content. But what really got my attention was their creative use of Pinterest pinboards. They have eight of them, labelled “Cambridge – Life is Good,” “Economic Development,” “Parks & Recreation” and so forth. You can check them out on Pinterest under their username: Cambridgeecodev.
The images are clear and attractive. Descriptions, while short, nevertheless make use of key words and often feature URLs for searchability. One pin is devoted to a poster of their contest advertising a free housing lot in the community. There are very few EDOs on Pinterest, so this helps them stand out from the crowd.